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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q127-Q132):

NEW QUESTION # 127
Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?

A. A triggered automation to send emails to customers who have made a purchase
B. A scheduled automation to send emails to customers who made a purchase daily
C. A user-initiated message to send an email to customers who made a purchase daily
D. A triggered message to send an email as soon as a customer completes a purchase

Answer: D

NEW QUESTION # 128
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?

A. Contact Data using Synchronized Data Sources
B. Journey Data queried from main data extension
C. Journey Data using CRM Report Import Activity to Salesforce Data Extension
D. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes

Answer: A

NEW QUESTION # 129
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code Implementation?

A. Do they need to have independent reporting on SMS sends by country?
B. Do they need to support different From Names by country?
C. Do they need to support UTF-8 characters in their SMS?
D. Do they need to support inbound messages in each country?

Answer: D

NEW QUESTION # 130
A customer wants to create a mobile app that requires users to log in or register before accessing their dat
a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

A. All mobile app users will create additional Contacts in Marketing Cloud.
B. Newly registered users will create additional Contacts in Marketing Cloud.
C. Existing users will create additional Contacts in Marketing Cloud.
D. User device data is unavailable in Contact Builder for up to 48 hours.

Answer: B

NEW QUESTION # 131
A marketer want to personalize an email with real-time weather information from the Sunny Sky API.
What tool should be used to parse and display the response within the email?

A. Node.JS
B. SSJS
C. GTL
D. Apex

Answer: A

NEW QUESTION # 132
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